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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q147-Q152):

NEW QUESTION # 147
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A. Apply the administrator and Marketing Cloud Administrator permission sets to user
B. Apply the Marketing Cloud for AppExchange User option as well
C. Apply the appropriate user mappings in the CRM configuration
D. Reset al passwords to force new tokens

Answer: C

Explanation:
To resolve the issue of "Insufficient User Permissions" while setting up Marketing Cloud Connect, the action that should correct this issue is to apply the appropriate user mappings in the CRM configuration. This involves ensuring that the Salesforce user is correctly linked with the Marketing Cloud user credentials and roles. The error indicates a mismatch or an incomplete configuration in linking Salesforce and Marketing Cloud users, which user mappings can correctly align.

NEW QUESTION # 148
What storage model should be used if a subscriber has more than one value for an attribute?

A. Data Extensions
B. Publication Lists
C. Lists
D. Profile Attribute

Answer: A

Explanation:
For handling multiple values for a subscriber attribute effectively:
* Use Data Extensions: Data Extensions provide a flexible and scalable storage model that can accommodate complex data types, including multiple values for a single attribute per subscriber.
* Advantages: Unlike Profile Attributes, which limit each subscriber to a single value per attribute, Data Extensions allow the creation of relational data models that can store multiple entries for individual attributes.

NEW QUESTION # 149
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

A. Define a Sender Profile.
B. Define custom Reply Mail Management.
C. Define a Delivery Profile.
D. Define a Subscriber -specific From Name.

Answer: A,C

NEW QUESTION # 150
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?

A. A Assign a role to the business unit
B. Disable the permissions directly within the business unit
C. Apply a permission set to the business unit
D. Set default permissions with the restrictions on the business unit

Answer: A

Explanation:
Assigning a role to the business unit allows the admin to apply specific permission restrictions to all users in that business unit. The role defines what users can access and do within Marketing Cloud. The other options are not valid ways to accomplish this requirement.

NEW QUESTION # 151
How are publication lists used in the Marketing Cloud?

A. To send communication to all subscribers, regardless of opt -in status.
B. To manage subscribers in guided and triggered email sends.
C. To allow subscribers to opt-down/out instead of unsubscribing from all.
D. To build dynamic content rules by subscriber type.

Answer: C

Explanation:
Publication lists in the Marketing Cloud are used to allow subscribers to opt-down or opt-out of specific types of communications without unsubscribing from all communications. This functionality enables more granular control over communication preferences, helping organizations maintain engagement with subscribers who might not be interested in all content but still wish to receive certain types of messages.
Reference: Salesforce Help - Publication Lists

NEW QUESTION # 152
......

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